SEO – Google Comments on Their Panda Update

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Comments on Content & Panda Update Google 2014

Google’s own position on their Panda update is that it represents just one change among several hundred ‘search improvements’ they will be implementing this year.  They would prefer website owners not to focus on specific changes they have made and will continue to make to their algorithms, but instead to provide users with the highest quality results.

This, they suggest, should be obtained by maximizing the ‘quality’ of pages and articles. Google has proposed a number of criteria that should be considered in order to achieve this goal.  The list is long and several of the criteria appear to be quite idealistic.  It will be up to each individual organization to determine which should be followed, but avoiding spelling, stylistic, and factual errors would be a good beginning.

 

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 Top tips and comments noted:

1.     The information in the article should be trustworthy.

2.     The article should be written by an expert in the subject or an enthusiast who is familiar with the topic.

3.     The website should not contain duplicate, redundant, or overlapping articles with only minor variations in keyword content.

4.     The site should be thoroughly trustworthy.

5.     The article should contain no spelling, stylistic, or factual errors.

6.     The topics should be chosen on the basis of the interests of the target audience, not because of concern with what would rank well in the search results.

7.     The content of the article should be original, i.e., it should contain original information, reporting, research, or analysis.

8.     The page should provide significant value compared to other pages found in the search results.

9.     A significant amount of quality control should be performed on the content.

10.  The article should present both sides of a story where appropriate.

11.  The website should be a recognized authority on the topic.

12.  The content should not be outsourced to a large group of writers or websites thus ensuring adequate care and attention to detail.

13.  The article should be edited well so that it does not appear sloppy or hastily produced.

14.  For a health related topic, the article should be trustworthy.

15.  The  site should be recognized as authoritative when mentioned by name.

16.  The article should contain insightful analysis or interesting information that is beyond the obvious.

17.  It should be the sort of page that you would wish to bookmark, share with a friend, or recommend.

18.  The article should not contain an excessive number of ads that distract from or interfere with the main content.

19.  The article should be appropriate to appear in a printed magazine, encyclopedia, or book.

20.  The articles should not be short, unsubstantial, or lacking in helpful specifics.

21.  The pages should be produced with great care and attention to detail.

22.  Pages from the site should not be cause for complaint from the users.

 

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