When an individual or company decides to put up a website it is best to consider search engine optimization as early as the planning and developing stages. It is easy to build a website as many companies have but sustaining it and it becoming profitable are entirely different things. The main goal of most if not all websites is to make money and is related to directly or indirectly to commerce and search engine optimization significantly increases the chances of start up websites and existing websites that rely on search engines for traffic to incorporate this into their respective sites.
The whole Themes theory is to look at the site as a whole and compartmentalize it. Start with broad content (1 keyword) and work your way down to the specific keywords you want to target. Then link to the topics above and below, but not across, to reinforce the pages with link text and incite link popularity.
On-site or on-page optimization is the process of optimizing a web page with relevant keywords so that the website shows up for a keyword search in the internet. Keywords are those used by a visitor to find the necessary information in the web. Since words are the only means by which a visitor could get the required information from the web the short sentences or the core words used by the visitor or researcher is termed as a key phrase or a keyword. There are several tools that provide you with keywords in current use for various niches. Optimize the web page with keywords of high popularity will bring in a large number of visitors to your website.