Why You’re Not Getting Traffic To Your Website (And What To Do About It)
Having taught dozens of successful online entrepreneurs, we have discovered that there are certain things they all have in common.
Developing an “entrepreneurial mindset” is one of them – a way of thinking that is slightly different from the way most people think.
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When researching your market – there are 4 questions you need to ask yourself.
1. What will you sell?
Before you decide on which is the best course for starting your own business, you need to know what you are going to sell and how you are going to sell it.
Indecision surrounding the right or best business model to pursue is often the number-one reason why people fail to get started; they simply can’t make up their minds about what they want to sell and how they’re going to sell it.
2. What social tools will you use to engage your community?
How extensively do you use social technologies to engage with your users, customers, partners and fans?
Does your community heavily influence your product development, product innovation and market testing, or is social simply a passive tool that you engage on an ad-hoc basis to help with sales, listening and market research?
3. What goals and metrics are used to track performance?
Disruptive entrepreneurs may rewards failure, but they systematize and measure staff and performance and results too using detailed goal-tracking mechanisms such as:
- Average Cost Per Click (CPC)
- Conversion Value Cost (CV)
- Key Performance Indicators (KPIs)
When searching for the best courses for starting your own business, each section should give you the skills to develop detailed goal-tracking mechanisms such as conversions rates to measure and track innovation and progress.
4. What data will you rely on to make decisions?
Using data to personalize an offering is the hallmark of great entrepreneurs.
Netflix uses your previous viewing habits to offer recommendations on what you should watch next.
Amazon offers the same service. “If you liked that, you’ll love this”. Serious online players use data to measure everything. And why wouldn’t they? The tools are there.
The best courses for starting your own business will help you learn how to use data to measure increases or decreases in:
- Percentage of cart abandonment
- New email address gained per day-to-day
- Product review ratings
- Website Promotion Ideas
- Followers on all social media platforms per month
- Orders, Revenue & Refunds
- Website traffic
Customer database statistics
- Average order value
- Active emails
Items sold each day