Google Adwords pay per click basics and guide

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Google-Adwords-pay-per-click-basics

Google-Adwords-pay-per-click-basics

Google Adwords pay per click basics and guide

Pay per click (PPC) is a popular marketing strategy used by website owners to promote their products and services through other websites and search engines. In PPC the advertiser pays the publisher for every click on the ad placed in their websites. While search engines offer these ad programs through bidding individual website owners usually offer it for a fixed price per click. This is a very popular method to drive targeted traffic to new websites which has just begun its SEO processes.

While this is a real boon to new websites, PPC should be dealt with caution. Wrong choice of keywords and phrases could burn a hole in your pocket. Some of the reasons why utmost care should be taken while opting for PPC programs are as follows:

  • While ads placed in high traffic websites can bring in heavy traffic, the conversion rates may not reach your expected targets.
  • Improper selection of high priced keywords too can bring in a lot of traffic with no or little conversion.
  • It depends on how catchy the ad captions are. Dull captions seldom produce a successful campaign even if placed in a high traffic website.
  • Depending on the demand for a particular keyword or phrase the price may shoot up making the campaign very expensive.
  • There are also fraudulent practices, such as clicks through software, or through other unfair means that can victimize the advertiser.

 

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For efficient use of this innovative marketing technique, the advertiser should be smart enough to pick the right keywords and at the same time should be able to control the cost of the campaign.

If you aren’t familiar with tracking tools or about the fraudulent clicking methods, it is wise to consult experts or hire them to assist you in promoting your websites through PPC ad programs.

Some of the popular PPC programs offered by the major search engines include Google AdWords, Yahoo Search Marketing, and Microsoft adCenter.

All of the ad campaigns offered by the search engines are on bid-based model. Although PPC can give a great start your online business, it is highly recommended that you optimize your website for major search engines so that you get free targeted traffic for the keywords and phrases in the future.

The real intention of the PPC as viewed by good online business owners is that it gives time for them to optimize their websites for search engines and obtaining natural traffic without having to halt the business for want of traffic at early stages.

 

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Increase your website Google Rankings in just 30 days…

Why do all of your competitors websites rank better then your website on Google? We know how they do this and its with software. It is easy to use and it tells you how to improve your website and what you need to do in order to rank 1st on google for your keywords. Download Now