Negative SEO techniques effecting your websites ranking factors

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negative-seo-techniques

negative-seo-techniques

Negative SEO techniques

Search engine optimisation is a multi-layered process. Unsurprisingly, sorting out the negative SEO practices on your site is every bit as important as implementing the positive one’s. Many sites fall foul of the search engines by committing some of these common SEO faux pas; site cloaking, keyword stuffing, canonicalization and downtime of your web server. It is in your interest to make sure you don’t commit these mistakes and to rectify them if you are.

 

 

Negative SEO techniques – Site Cloaking

Site cloaking is the process of presenting the search engine spiders a different page from the one that really exists, for the purposes of boosting that page’s ranking. It is achieved by the use of various scripts and programs. It goes without saying that if you are cloaking your site, then you are probably aware that you are breaking search engine ‘law’.

If discovered, the penalties are an immediate blacklisting, which will cause your site to tumble down the rankings and in some cases disappear altogether. Quite simply, if you wish for your website to have a long and productive existence on the web, then don’t go anywhere near website cloaking.

 

Negative SEO techniques – Keyword Stuffing

Keyword stuffing is another big no no. First used in the early days of search engines like Google, wily web masters used to stuff their web sites meta tags full of similar keywords, in attempt to boost their websites results. While successful at first, Google and others cottoned on very quickly and dropped meta tags as way of calculating search engine ranking. Over the past few years however, some website owners have continued to employ this technique in relation to their title tags and main body copy. Such a technique will serve to damage your ranking and could even get your site blacklisted all together. Don’t do it!

 

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Negative SEO techniques – Duplicate Content

Duplicate content is one of the current major problem since the latest Panda Google Algorithm updates, duplicate content has knocked back exiting sites with duplicate content to the bottom of the search engines. High quality original content is one of the highest ranking factors. Don’t look past your writing foundations when starting your SEO campaign.

 

Negative SEO techniques Web Hosting Quality

Lastly, your SEO efforts can be effected greatly if your web server is prone to lengthy downtime. If the search engines software bots come to crawl your site and find it no longer online they may remove it from the rankings altogether. Even once the site is back up and is re-crawled, the damage is done and it can take months to regain your previous ranking. Always make sure you choose web hosting with a proven track record and if you are experiencing problems with your current hosts then move your site to a new one.

Remember, taking care of these negative SEO practices is just as important as implementing the positive one’s.

 

Professional SEO Software
Increase your website Google Rankings in just 30 days…

Why do all of your competitors websites rank better then your website on Google? We know how they do this and its with software. It is easy to use and it tells you how to improve your website and what you need to do in order to rank 1st on google for your keywords. Download Now

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