What is Keyword Analysis – How to organise yourself for KA / SEO?

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Keyword analysis is possibly the most critical aspect of SEO job when you begin to plan and build a website. Whatever your plans for your website, assuming you have some ideas, if you want it to attract a significant number of viewers, then you must give thorough consideration to this task.

A keyword is basically a single word or a number of words strung together into a phrase describing something. Therefore, your keyword might be “dogs” or something more complicated, like “yellow Labrador retrievers”. This latter phrase is known as a long tail keyword, or in other words, a more detailed description of a simpler term. The success of a website is based around the relevance of a keyword or set of keywords – even if the owner of the site doesn’t realize it! Your keywords are closely tied to the theme and objective of the website.

 

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It goes without saying that if you’re to construct a website for a meaningful purpose, maybe as a commercial entity, then you’ll need to plan its construction carefully. Part of this construction involves the correct selection of keywords appropriate to your subject, topic or niche. Once these keywords have been correctly selected you should construct your website accordingly, and in a fairly regimented fashion. This is known as search engine optimization, as it is basically a way of ensuring that everyone else in the world has a way of finding your site if they are interested in what you’re saying, promoting or selling.

Keyword research is a fundamental part of this job. There are a number of different trains of thought, but in this highly competitive world market of ours, you need to ensure that your chosen keywords are not only appropriate, but are realistic too.

One of the good things is to know how to interpret the supply and demand for your keyword.

Demand: Put simply, how many users are looking for content closely linked to your keywords. Google and others have a way of measuring the number of times that someone will search their engines for that exact keyword. They will supply you with figures which show, under the “Local Search Volume” heading on a monthly basis and broken down into geographical territories if you wish, the number of times someone entered that phrase into the search box. This will give you a good idea of what the actual “demand” for information about your keyword is.

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Supply: If you go to Google’s search page and enter your keyword in the search box, you’ll come up with a number of sites which Google considers to be relevant to that phrase. In some cases this can run into the many, many millions. The websites returned in this way will be your competitors.

As you’ll quickly see from conducting this exercise, a very broad keyword – such as “dog”, has a very high demand and a very high supply. Don’t be tempted to run after this demand as the chances of ranking highly for this keyword are not that good. Generally speaking – the higher the demand, the higher the existing supply. Nonetheless, one important aspect of the art of keyword research is in establishing long tail keywords that more closely relate to your particular specialty. For example, if we research “yellow Labrador retrievers”, we can see that there is a reasonable amount of demand – somewhere in the region of 3000 searches per month for that term, and a low amount of supply – less than 1000 competing sites. In this example, we would likely include this exact keyword in our campaign.

 

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Why do all of your competitors websites rank better then your website on Google? We know how they do this and its with software. It is easy to use and it tells you how to improve your website and what you need to do in order to rank 1st on google for your keywords. Download Now

 

Categories of Keywords

Keyword can be classified into three categories :

-Single word Keyword
-Multiple word Keyword
-Keywords based on Theme

Lets detail each of these one by one . Understanding these categories of keywords would also help one to decide as to their targeting on specific pages.

 

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Keyword of Single word

Keyword of Single word is used to target a large traffic but leads to highly competition category of sites. Keyword of Single word are known as generic Keyword(s) where we target general audience. Keyword of Single word does not help to target a specific page for a specific audience.

Although, Keyword of Single word helps in bringing huge traffic but these terms are mostly not relevant these days, as, searchers mostly use two or three keyword to find out their required information.

Instead single word keywords are good theme keywords.

We can use these primary keyword 5 to 7 times in a web page for good theming according of a site. The inside pages of the site can qualify these themes into product or service categories by adding qualifiers to these theming keywords.

Example:

Keyword “Services” will produce result of all the web sites related to Services which can be United States Department of Health and Human Services, The Substance Abuse and Mental Health Services, direct Services, online Services, offline Services, Indian Services, American Services, food Services, agricultural Services, business Services, free Services, paid Services, etc.

 

Keyword of Multiple words

Keyword of Multiple words is used to target a specific traffic, which leads to high sale, top position in search result listing as well as improves page rank competition. Keyword of Multiple words are known as Specific Keyword(s) where we target a specific audience & not general searcher. Keyword of Multiple words helps to target a specific page for a specific audience.

Keyword of Multiple words, more often than not are location specific and related to geographic area of your intended services or products.

 

 

Keywords based on Theme

Keyword based on Theme are used to target a highly targeted audience, which leads to quick high sale, top position in search result listing as well as boosts page rank. Keywords based on Theme are known as Conceptual Keyword(s).

Keywords based on Theme consists all possible primary Keywords related to the web site therefore attracts high traffic of targeted audience. Keywords based on Theme add quality by providing Keyword Rich Text to search engines, which improve results and provide targeted search result listings.

Keywords based on Theme are used in each page of web site to focus on a specific topic correlated to a targeted topic or idea (theme). Keywords based on Theme effectively contribute in growth of informative pages for its site focusing on different related topics.

 

Keywords Targeting Strategy

Keywords Targeting Strategy is a tactic, which guides in placing primary keywords like Keyword of Single word, Keyword of Multiple words and Keyword based on Theme according to their importance for successful optimizations of the site.

 

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Increase your website Google Rankings in just 30 days…

Why do all of your competitors websites rank better then your website on Google? We know how they do this and its with software. It is easy to use and it tells you how to improve your website and what you need to do in order to rank 1st on google for your keywords. Download Now