Making Your Backlink Profile Penguin Proof

Smarter...Share on Google+0Tweet about this on TwitterShare on LinkedIn0Share on Reddit0Share on StumbleUpon0Share on Facebook0Email this to someonePrint this pagePin on Pinterest0Share on VKShare on Tumblr0
google-panda-update

google-panda-update

 

Google panda updates and your backlinking efforts

Whilst there are no guarantees in the world of search marketing, it is important to be aware of the latest algorithmic updates in order to stay in Google’s good books. The Penguin update was introduced in an attempt to target spammy link building practices that affect the quality of search results. Google want their users to find the most relevant information relating to their search query, so when webmasters starting building poor quality, irrelevant links in an attempt to manipulate rankings, it was only a matter of time before Google hit black hat SEO practices hard.

 

Conducting a Link Profile Audit

It is essential to regularly assess the health and quality of your backlink profile. Poor quality links could be harming your traffic and rankings, not to mention putting your site at risk of being hit with a manual penalty. Your backlink profile should look natural and relevant to your niche. As a result, a good Penguin proof link profile will always start with a quality site that contains quality, relevant content that people within your industry naturally want to link to. However, it is still important to conduct an in-depth analysis of your link profile on a regular basis to make sure it is in keeping with Google Webmaster Guidelines.

 

Professional SEO Software
Increase your website Google Rankings in just 30 days…

Why do all of your competitors websites rank better then your website on Google? We know how they do this and its with software. It is easy to use and it tells you how to improve your website and what you need to do in order to rank 1st on google for your keywords. Download Now

 

You should aim for:

Balanced Anchor Text – Over-optimised anchor text is blaringly obvious to the Google algorithm. If an unnaturally high percentage of your anchor text contains the keywords you are targeting, it will suggest to Google that you have been involved in unnatural link building practices. Look to achieve a balance of optimised and branded anchor text as well as anchor text that would occur naturally such as “contact us”.

Quality Site Link Origin – Low quality sites linking to you could actually be harming your site. Sites showing a high number of irrelevant sites with little authority linking to them could be penalised. If Penguin has affected the sites linking to you, you will be obtaining less link benefit from them. Additionally, Google may associate your site with link farms that could affect how they view your site.

Varied Link Type – If your backlink profile contains a large number of site wide links, it would suggest that you have paid to have them placed there. Natural link profiles will contain varied link types including in-content links where sites have recommended you for relevant reasons.

Varied IPs – A link profile consisting primarily of similar IPs can ring alarm bells with Google, suggesting that you have paid link sellers for links from their network of sites. If you are encouraging links naturally as Google would like, you should have links or “votes” from a variety of IP addresses.

 

Professional SEO Software
Increase your website Google Rankings in just 30 days…

Why do all of your competitors websites rank better then your website on Google? We know how they do this and its with software. It is easy to use and it tells you how to improve your website and what you need to do in order to rank 1st on google for your keywords. Download Now

 

Link Pruning & Backlink Maintenance

If your backlink profile is riddled with links that are harming your site, you may need to carry out a little link pruning. The latest Google Disavow Links Tool is useful in discounting these harmful links, however, it should only be used if you have been unsuccessful in getting the webmaster to remove the links yourself. Links you may wish to prune on a regular basis include:

  • Unnatural URL Destinations
  • Irrelevant Links
  • Unnatural Anchor Text
  • Slow Loading Pages
  • Misdirected links
  • Poor authority sites

 

Professional SEO Software
Increase your website Google Rankings in just 30 days…

Why do all of your competitors websites rank better then your website on Google? We know how they do this and its with software. It is easy to use and it tells you how to improve your website and what you need to do in order to rank 1st on google for your keywords. Download Now

 

 

Leave a Comment.