Google Adwords pay per click basics and guide
Pay per click (PPC) is a popular marketing strategy used by website owners to promote their products and services through other websites and search engines. In PPC the advertiser pays the publisher for every click on the ad placed in their websites. While search engines offer these ad programs through bidding individual website owners usually offer it for a fixed price per click. This is a very popular method to drive targeted traffic to new websites which has just begun its SEO processes.