If you are looking for the best ways on how to find low competition long tail keywords using free tools then you have come to the right place.
There are a few free long tail keyword tools available though you will need to filter through all of the features to find a keyword with low competition which you can implement.
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What are long tail keywords
Long tail keywords are queries which are more specific to a certain search term. A long tail keyword would consist of 4 or more keywords which has gathered search data in the Google console.
A normal keyword would be something like:
- SEO company
Where a long tail keyword would be something more like:
- SEO company Santa Monica California
The keyword SEO company would have over 20 million search per month according to the Google Adwords Keyword Tool.
You need to keep in mind that this kind of keyword would have a very high competition and would be hard to rank for.
A long tail keyword has less competition and less searches but it has some other advantages.
If you can rank in the first spot for a long tail keyword, with it being more specific you have a higher chance for conversions.
The user is searching specifically for their idea.
If you write a topic around a long tail keyword you will be capturing high quality users which you can turn into sales or new clients.
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The best free keyword research tool
There are many high quality SEO tools around such as Ahrefs and MOZ tools.
For this example since we are focusing on how to find low competition long tail keywords using free tools we have decided on Rank Tracker.
The first step is to download the free trial of Rank Tracker. (we suggest purchasing the professional version so you can unlock all features if you have the money)
Download the software and install it on your computer
Next you need to connect your AdWords account so it can pull keyword information from the software.
Type the keywords you are looking to write about and let the software run through the database.
From here you can explore the long-tail end of the keywords that drive traffic to your website.
Once you have a list of keywords click on the filter icon.
Select “Keyword Length” greater then “4” then click save.
You should now have a list of keywords you can focus on.
Choose a keyword with a fair amount of searches >100 and something with low competition.
Choose one option as your main keyword.
Choose three to four secondary keywords as you can use them in sub headings for other areas of your article.
Focus on the Google keyword search volume for each keyword you select and compare it to the competition to get a better understanding of how hard it will be to rank that keyword.
How to use long tail keywords
When you writing your article choose your main long tail keyword and use it in the title of the article.
You also need to update the meta title and description with the main keyword.
Secondly keep the main keyword in the first paragraph.
Tips for optimizing your article for long tail keywords:
- Try and keep your meta description is below 156 characters. To ensure the entire description will be visible in the search results.
- With your image alt attributes set your long tail keyword as the key phrase.
- Create some outbound links to make the article more credible
- Create some internal links back to other pages on your website
- Try and create a text length above 1500 words
- Keep sentences short and easy to read like you can see in this article.
- Use Youtube videos and plenty of visuals to keep readers on your page for a longer amount of time.
How to improve your long tail keywords statistics
When you write your article place your secondary keywords related to your main keyword in sub titles.
When you create subtitles use H2 – H6 tags and keep things easily readable.
Long tail SEO and learning how to create back links for my website
Now you have your article ready and published you will need to increase the position in which it appears in the search results.
To do this you need to build back links to your article with the low competition long tail keywords using free tools you have chosen.
If you are wondering how to get back links to your blog
The safest way is to start writing guest blogs on other websites.
It is a bit of a long process with a bit of communication and back and forth by email, but it eventually the more guest posts you write your keyword will go up.
So to get started, you need an email account a Gmail account will do.
Next go to google and use these search terms:
- keyword “submit a guest post”
- keyword “guest post”
- keyword “guest post by”
- keyword “accepting guest posts”
- keyword “guest post guidelines”
So you would use:
- LGBT “submit a guest post”
- relationship advice “submit a guest post”
Find a category that is related to the long tail keyword you are trying to rank for.
I would suggest writing 10+ guest posts and linking back to your article with your main long tail keyword you have researched.
Be sure to check that the guest post allows do-follow links or you won’t gain and link juice.
If you are looking for more ways you can promote your post, you can view our previous guide.
Website promotion ideas from SEOBetter.
SEOBetter: Step-by-step How to grow your traffic to 70,000 unique visitors in 11 weeks.
Get this eBook PDF for free (RRP $9.95 on Amazon Kindle), plus new updates and thoroughly tested online marketing techniques by subscribing to my newsletter.
You can also sign up to our newsletter with Facebook (quicker and easier)
Learn how to access webmaster tools and optimize your article
After you have published your SEO optimized long tail keyword post you can check to see how Goolge has viewed your article.
Login to Google Webmaster Tools and click on performance. (you will need to connect Google webmaster tools to your website)
Filter some of the keywords that you have done your research for that are showing up in search results.
Webmaster tools will bring up how your keywords are ranking in Google and how many clicks your keyword is gaining each day.
If you see that other long tail keywords are performing well in your article.
Go back and re-optimize your article and increase the keyword density of the article for keywords that are ranking.
Write a few extra paragraphs for your long tail keyword article including the keywords that are ranking and gaining clicks.
Go back and check your stats each month and re-optimize your article and continue to build back links.
Over time you will get that lucrative number one position in Google.