Keyword analysis is possibly the most critical aspect of SEO job when you begin to plan and build a website. Whatever your plans for your website, assuming you have some ideas, if you want it to attract a significant number of viewers, then you must give thorough consideration to this task.
The whole Themes theory is to look at the site as a whole and compartmentalize it. Start with broad content (1 keyword) and work your way down to the specific keywords you want to target. Then link to the topics above and below, but not across, to reinforce the pages with link text and incite link popularity.
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